For Metro Detroit homeowners · Oakland, Wayne and Macomb
Find out what your home is worth before anyone asks you to list it.
Most sellers make the biggest decision of the whole process, the price, with the worst information they will ever have. Start the other way around. Tell us the address and we will put together a written valuation from homes that actually closed near you, walk the house with you for twenty minutes, and tell you the truth about what it takes. No obligation, and we will not call unless you ask.
How it actually goes
Five steps, and you can stop after any of them
- We look at the houseTwenty minutes, in person. We are looking at condition, layout, light and the two or three things buyers in your price band will react to. You get our honest read, including the parts you may not want to hear.
- You get the number in writingBuilt from homes that actually closed near you, not an algorithm's guess. We show the comparables and the adjustments so you can push back on the ones you think are wrong.
- We build the plan before the sign goes upPhotography, video, the copy, the launch timing and the price strategy. All of it decided before day one, because the first ten days are the ones that matter.
- The Full Court Press runsSix things on every listing, every time, plus two more when the home calls for them. You get told what happened each week whether the news is good or not.
- We negotiate and closeOffers, inspection, appraisal, and the twenty things that go sideways between accepted and closed. That is the part you are actually hiring us for.
The honest part
Four things about selling that nobody enjoys hearing
Price is not an opinion, it is a test
The market answers in the first ten days. A house priced right gets showings and a house priced on hope gets silence, and by week three the silence is expensive because buyers start asking what is wrong with it.
The photos are the showing
Almost nobody drives to a house they did not already like on their phone. Bad photography does not lower your price by a little. It removes buyers from the pool entirely, and you never find out they existed.
The first two weeks are most of the sale
Every buyer waiting for a home like yours sees it in the first week. After that you are only reaching new buyers as they enter the market, which is a much slower trickle.
Overpricing to leave negotiating room backfires
It does not attract a lower offer. It attracts no offer, because the buyer who would have paid your real number never looked.
We would rather lose a listing than win it with a number we do not believe. That is not a slogan, it is the reason our sellers do not end up on somebody else's expired list.
What every listing gets
The Full Court Press
Most agents say they will market your home and then put a sign in the yard. This is our plan in writing. Every home we list gets all six, every time, no matter the price point.
- Professional photography and a full video walkthroughBuyers decide on their phone before they ever decide in person.
- A custom listing video on our YouTube channelA channel with hundreds of Metro Detroit videos already watching it.
- A yard sign at the propertyYour neighbors know who wants to move here next.
- A targeted Facebook and Instagram campaignReaches buyers who are not scrolling the portals yet.
- Reverse prospecting to matching agentsPuts your home in front of agents whose buyers already fit it.
- Fast response to every inquiryInterested buyers cool off while they wait. Ours do not wait.
Depending on the home and the street, we add two more: Every Door Direct Mail to the neighborhood, and door knocking nearby, in person, by us. We tell you up front whether your listing gets them.
Real clients, real words
People who sold with us
“Right away we felt comfortable. We felt we could ask any question without being embarrassed or ashamed. They were there when I needed them. When I called, they answered the phone. I didn't have to track them down, so they took the stress out of the situation.”
“I think it took us less than a week. People came in to look at it and wanted to buy. There were no problems with the selling of the property at all. We sold the place so quickly.”
“I didn't want to get rid of the lot when I got your letter. That letter just made everything clear for me. It helped me make that tough decision. Every question I had was answered to my satisfaction.”
“I have never encountered a realtor like you guys. You showed me the professionalism, the kindness, the generosity that I deserve. I do appreciate it.”
“They were very patient with me. I would ask a question and they would say I'm working for you, whatever you want me to do just let me know. You do what's supposed to be done, the right thing.”
Selling and buying at once
Two closings that have to line up
Moving up, moving down, or moving across town all mean selling one house and owning another, and the dates have to work. That is where most moves go wrong, and it is almost always a coordination problem rather than a market problem. We run both sides so it is one plan.
Did your listing already expire?
Then do not start with a valuation. Start with a free written diagnosis of what actually went wrong the first time.
Get the free diagnosticQuestions we get
Straight answers about selling
How do I know what my Metro Detroit home is actually worth?
From what comparable homes near you actually closed for in the last ninety days, adjusted for condition, layout and lot. That is a different number than an automated estimate, which has never been inside your house. We put ours in writing and show our work, so you can disagree with the parts you think are wrong.
How long does it take to sell a house in Metro Detroit?
It depends far more on price and presentation than on the market. A correctly priced home with good photography usually sees real showing activity in the first two weeks. A home priced above where buyers are transacting can sit for months and then come off the market unsold, which is the single most common story we hear.
What does Pretty Home Realty charge to sell a home?
Commission is negotiable and we walk through the real numbers with you before you sign anything. We do not quote a rate over the phone before seeing the home, because the plan for a 350,000 dollar ranch and a 750,000 dollar colonial are not the same plan.
Should I make repairs before listing?
Some of them. A short, specific punch list usually returns more than it costs, and most of what sellers want to spend money on does not. Part of the walkthrough is telling you what to skip, which saves people more money than anything else we do.
Can you help me sell and buy at the same time?
Yes, and most of our clients do exactly that. Two closings have to line up, and that timing is where most moves go wrong. We run both sides so it is one plan instead of two agents guessing at each other.
What if my home did not sell with another agent?
Start with the free Home Sale Diagnostic instead. It reads your actual listing history and tells you what went wrong, before anybody talks about relisting. It is on our expired listings page.
Start with the number. Decide later.
Free, written, and yours whether you ever list with us or not.