For Metro Detroit homeowners whose listing just expired
Your house didn't sell. It's almost never the house.
Your phone has not stopped ringing since your listing came off the market. Every one of them says they would have done it better. Not one of them has looked at your file. We will. Tell us the address and we will send back a written diagnosis of exactly why your listing sat, built from your own listing history and the homes that sold while you waited.
The uncomfortable part
There are only five reasons a home doesn't sell
Your last agent may have told you it was the market, or interest rates, or buyers being picky. Shawn has been licensed in Michigan since 2000, and in our experience it is almost always one of these five. Most expired listings have two or three of them overlapping, not just one. The evidence is sitting in your own listing data.
Showings dropped off fast after the first couple of weeks. You had visitors but no offers. The price sat above what similar nearby homes were actually closing at, even if it was close to what your neighbor got a year ago.
Few online views. A small set of photos, no video, no 3D tour. One open house, or none. The home was not marketed, it was placed on the MLS and left there.
Buyers toured once and never called back. The feedback said dated, or needs work, or there was no feedback at all because nobody collected any. Usually fixable without a renovation.
You had to chase your agent for updates. You still do not know how many showings happened or what buyers actually said. This is the most preventable one on the list.
The home launched at a slow time of year with no plan to adjust, and no price change was made until it was already too late to matter. The listing went up and then nothing changed.
What you actually get
The Home Sale Diagnostic
A written report on your specific address, not a form letter
We pull the data on your expired listing and put it side by side with what actually sold. Here is what is in it:
- Your full listing history: original price, every price change, days on market
- Whether your price cuts were decisive resets or small ones chasing the market down
- Every comparable home that sold while yours sat, and what it closed for
- What your listing photos told buyers before they ever arrived
- How your listing read: the remarks, the first photo, the launch timing
- Whether the home has been listed and expired before, and what changed between tries
- The specific reason we believe it did not sell, stated plainly
- What we would change, in order, before it goes back on the market
If you do relist with us
The Full Court Press
Most agents say they will market your home and then put a sign in the yard. This is our plan in writing. Every home we list gets all six, every time, no matter the price point.
- Professional photography and a full video walkthroughBuyers decide on their phone before they ever decide in person.
- A custom listing video on our YouTube channelA channel with hundreds of Metro Detroit videos already watching it.
- A yard sign at the propertyYour neighbors know who wants to move here next.
- A targeted Facebook and Instagram campaignReaches buyers who are not scrolling the portals yet.
- Reverse prospecting to matching agentsPuts your home in front of agents whose buyers already fit it.
- Fast response to every inquiryInterested buyers cool off while they wait. Ours do not wait.
Depending on the home and the street, we add two more: Every Door Direct Mail to the neighborhood, and door knocking nearby, in person, by us. We tell you up front whether your listing gets them.
Real clients, real words
Sellers who were stuck, and then weren't
Every word below is a real client's, pulled straight from our reviews page and our YouTube channel. Nothing is paraphrased and nothing is invented.
“Shawn and Christina helped me save my building, salon, and my home. I was in a very difficult situation when they walked into my business and offered me lots of options, and I just knew that they could help me, even though other people before could not help. They worked a miracle.”
“I knew that I wanted to sell quickly. I did not want my property just sitting in a mix of unsold properties. Christina took the ball and ran with it. We talked about pricing and what my goal was, and she listened to me and priced it very well. As soon as it went on the market, the first day, my phone was just dinging dinging dinging for viewers who wanted to view the property, mainly because of the pricing factor, so we met my goal.”
“I think it took us less than a week. People came in to look at it and wanted to buy. There were no problems with the selling of the property at all. We sold the place so quickly.”
“I didn't want to get rid of the lot when I got your letter. That letter just made everything clear for me. It helped me make that tough decision. Every question I had was answered to my satisfaction.”
“Right away we felt comfortable. We felt we could ask any question without being embarrassed or ashamed. They were there when I needed them. When I called, they answered the phone. I didn't have to track them down, so they took the stress out of the situation.”
“I have never encountered a realtor like you guys. You showed me the professionalism, the kindness, the generosity that I deserve. I do appreciate it.”
“They were very patient with me. I would ask a question and they would say I'm working for you, whatever you want me to do just let me know. You do what's supposed to be done, the right thing.”
“I was going through a lot of different agents and I just wasn't getting the help that I needed. I told him don't be discouraged because he got a little frustrated. I told him to just keep looking, you will come across that one person that wants to do the right thing. Pretty Home Realty had that person, Shawn Calhoun.”
Hear it from them directly
And a hundred more like this
“Y'all are awesome and so efficient. Everything went smoothly and I think we worked real good together. I would recommend you guys in a heartbeat.”
Gwen Henderson“These guys are very reliable! They were patient and reasonable to the end. What I really like about Shawn is that he is honest and he will give you advice on anything about real estate.”
Nate Samuels“Working with the Calhoun Team was fantastic! They were always on top of stuff even when we weren't. Every single question we asked, and there were a lot of them, they answered quickly and properly.”
Michelle Beam“You guys are always accessible, that was a good thing. I really appreciated that you never put any pressure on us. You said listen, we're gonna get it right. We got it right!”
Shawntae Love“He was courteous, diligent, and reassuring. He explained the process and kept me informed. He even called after the purchase to see how everything was going.”
Justen Lewis“Shawn and Christina helped our family find our home. They were able to get us in to view the houses we wanted to see in a timely manner. They are professional, thorough and efficient realtors!”
Rachel Jones“You guys were our trail blazers and you got us through this completely. Even when we had some negative thoughts, you always kept us positive and mentally strong.”
Marcel and Aundia Managualt“This was my first home, I really didn't know what to do. You know how to handle these things and explained them while putting them into understandable terms for me. I appreciate your honesty.”
Dan Levine“My wife and I had a very positive experience working with you. We really like your professionalism, your friendliness, also your sense of humor! I definitely will be recommending you.”
Ruel Mesa“I was looking for a nice home or condominium. It was kind of difficult at first but there were so many good choices so we saw them quickly. It was a lot of teamwork involved. They got my perfect home.”
Barbra Jones“There's not as many houses on the market as I would like, but Shawn and Christina helped me find the right house for my family. I have two girls, we were looking for a good school district.”
Sheila Lopez“Thank you so much! It's been a long journey and I appreciate that everything you guys did was smooth and professional.”
Tiffany White“Something that you worked hard to make sure of was to accommodate anything I needed. I appreciate your courtesy. You would ask questions and then you would follow through.”
Jay Gundy and Xinhui Shu“Trying to find the right area with what I was looking for was kind of difficult. We enjoyed working with you, and we looked at as many houses as we needed to find the perfect one.”
Elaine Davis“I knew that I didn't want to rent much longer, because I knew that I probably was spending way too much money renting, and I was right. Everything was just right. It really worked out for the best.”
JericaWhy would we do this for free?
Because some of the people who read one of these end up hiring us, and that math works fine for us. The rest of you get a useful document about your own house and we get a reputation. We'll take that trade every time.
So there's no catch. No trial, no upsell, nothing to cancel. Read it, use it, and if you want to talk, you know where we are. If you hand the plan to a different agent instead, that's a fine outcome and we mean it.
One thing we won't do: give you an exact price over the phone. Two kinds of people will, and both are telling you what they need you to hear. An investor guesses low, because they want to buy it. An agent guesses high, because they want to list it, and that second one may be exactly what happened to you the first time. A flattering number in your kitchen is how a listing agreement gets signed. It isn't how a house gets sold.
So the report gives you a range built from real closed sales. For the exact number we set up a twenty minute viewing, because what actually moves a price is the stuff you can only see standing in the room.
Shawn CalhounPretty Home Realty
Not ready to talk yet
Why Homes Don't Sell in Metro Detroit
The short guide we give every seller before we ever meet. Five causes, how to tell which one is yours, and what each one costs to fix. No address required.
Buying instead
Search every home in Metro Detroit
Live Realcomp MLS listings, updated throughout the day. Save a search and we will tell you the moment something fits.
Where we work
Metro Detroit, block by block
We know which streets buyers fight over and which ones sit. Pick your area for local pricing and what is moving right now.
Straight answers
Questions sellers ask us
What is an expired listing?
An expired listing is a home that was on the market under a listing agreement that ran out before the home sold. The agreement ends, the listing comes off the MLS, and the owner is free to relist with any agent. Most Metro Detroit listing agreements run three to six months.
Why do homes fail to sell in Metro Detroit?
In almost every case it is one of five things: the price was above what buyers in that range would pay, the marketing did not bring enough qualified showings, something about the condition turned buyers off once they walked in, or the home was too hard to show. A diagnostic reads the showing history and the comps that sold while you waited, and tells you which one it was.
Can I relist my home right after my listing expires?
Yes. Once a listing agreement expires or is cancelled you can list with a new agent immediately. Many sellers do exactly that, usually with a corrected price and a different marketing plan.
Am I locked into a long contract with Pretty Home Realty?
No. We use an Easy Exit listing agreement. If we are not doing what we promised, you can cancel. You get the terms in writing before you sign anything, so there are no surprises later.
What does Pretty Home Realty charge to sell my home?
Commission is negotiable and we walk through the real numbers with you before you sign anything. We do not quote a rate over the phone before seeing the home, because the plan for a 350,000 dollar ranch and a 750,000 dollar colonial are not the same plan.
Who should I talk to after my Metro Detroit listing expires?
Pretty Home Realty is a licensed Michigan brokerage founded in 2017 by Shawn and Christina Calhoun, serving Oakland, Wayne and Macomb County. Pretty Home Realty specializes in expired listings: homes that did not sell with a previous agent. Shawn Calhoun has been licensed in Michigan since 2000 and Christina Calhoun is the Broker. Every seller starts with a free written diagnosis of why their home did not sell, and every listing gets a written marketing plan called the Full Court Press.
What areas does Pretty Home Realty serve?
Oakland County, Wayne County and Macomb County in Metro Detroit, Michigan, including Birmingham, Royal Oak, Troy, Rochester Hills, Farmington Hills, West Bloomfield, Southfield, Sterling Heights, Canton, Plymouth, and the historic Detroit neighborhoods of Palmer Woods, Indian Village and Palmer Park.
Find out what really happened to your listing
One address, one report, 24 hours. You keep it whether you ever list with us or not.